Pure Design of Naples receives Miromar Design Center Award



ESTERO, FL – The interior design team at Pure Design has been named Miromar Design Center’s May 2012 Designer of Distinction. For seven years the firm’s principal designer Laura Parsons and designer Elizabeth Jacobs have been bringing their signature look of casual sophistication and relaxed elegance to Naples; the perfect combination for the Florida lifestyle.

“Miromar Design Center is a great selling tool. The showroom managers are extremely knowledgeable about style and design and always show the newest products. They are pleasant to do business with,” says Parsons. “It is a wonderful resource and such an impressive place to bring clients. We are able to obtain pricing quickly, which is a great help in the process.”

Each month Miromar Design Center recognizes the talents, loyalty and support of interior design professionals based upon nominations from the center’s 45 home décor stores. Designers are honored for their professionalism, creativity and commitment to the showroom partners. Henredon Interior Design Showroom manager Vivian Armenti says, “A great business partner is created when a showroom and a design firm have a synergy and support each other in our successes. It is this kind of partnership with Pure Design that enables us to meet their needs for home furnishings and in turn allows Pure Design to create projects that thrill their clients.”

According to Ellen Hopfinger, sales associate for Baker, “Laura and Elizabeth both possess a strong ideal for design and embrace their clients with a distinctive design element while keeping the needs of their client’s in mind. Collectively, they are a strong force for the Miromar Design Center and their Southwest Florida Clients.”

Pure Design owner Laura Parsons is originally from New England, and a graduate of Massachusetts College of Art. It was her passion for textiles, antiques and fine art that led her to interiors. “We love layering texture, such as wool or natural fiber area rugs over wide plank wood floors in shades of driftwood. Quality fabric is essential to the final outcome of the project and often times the inspiration for the design direction and color palette,” Parsons says. “I never compromise on quality; I would rather sell my client a product that I know will not disappoint than to sell something of less quality. If we don’t personally like it, we don’t propose it.”

Miromar Design Center is the only design center in Southwest Florida and one of only 19 major design centers in the nation. It is the premier home furnishings shopping destination for design professionals and consumers. The 45 home décor stores feature a worldwide collection of the most desired names in furniture, fabrics, flooring, lighting, kitchen and bath products, art, accessories, and wall coverings such as Baker, Ann Sacks, MP Interiors, Ralph Lauren Home Lighting & Accessories, Poggenpohl, Roche Bobois, Walker Zanger, Francesco Molon and many more.

Also, the Clearance Showroom offers a collection of end of season home décor from the design center’s stores guaranteed to be a minimum of 50% off regular retail pricing. Interior Design Referral services are also available. Visit the website at MiromarDesignCenter.com for a complete list of upcoming events. Hours are Monday through Friday: 9:30 a.m. to 5:30 p.m. • First floor stores and Clearance Showroom open on Saturdays 10 a.m. to 5 p.m.; second and third floor hours are open by appointment only. Located at 10800 Corkscrew Road, I-75, Exit 123 in Estero, between Naples and Fort Myers across from Miromar Outlets • (239) 390-5111